This was project that we went into skeptical and it changed the way I thought about waste (all waste) and how recycling is not just about paper and glass, but all things we as humans consume.
We’re going for the emotions. Joy, sorrow, laughter, love - we want it all. And we want to work with people that understand that language. Partners who will challenge us to be better and push us to grow, so when we share it with the world, we've made something that matters.